WIN Initiative: Allianz as one of the lead investors in a German innovation funds to unlock the power of start-ups

At the Startup Germany Summit 2024 in September 2024, Allianz CEO Oliver Baete joined Christian Sewing (CEO Deutsche Bank), Stefan B. Wintels (CEO KfW) and Dirk Schmitz (German Country Head Blackrock) to confirm Allianz’s commitment to strengthen startups in Germany.

Joining forces with the German government, in particular the two ministers Christian Lindner (Finance) and Robert Habeck (Economy and Climate) as well as many German financial institutions and startup associations, Allianz is investing catalytic capital in Germany’s most innovative enterprises and sparking the collaborative energy of public/private partnerships. Overall €12billion will be provided until 2030 through this initiative. 

German institutions of scientific knowledge and engineering excellence have long been a source of pride. The country’s manufacturing sector is well known for quality. Resting on reputation, however, is never a smart strategy. Growing the Germany economy, keeping its competitive edge, and strengthening its workforce requires continuous investment in a pipeline of creative and future-oriented start-ups that are focused on finding fresh solutions to current and emerging challenges, such as such as the green transition and digitalization. 

According to the 2024 Edelman Trust Barometer, business is the most trusted institution to ensure that innovations are safe, secure, and accessible. As a long-term investor and global insurer, Allianz takes this trust to heart. The Group’s investment specialist Allianz X has already invested more than 2.5 billion euros into digital frontrunners in the area of insurtech, fintech, and beyond.

CEO Oliver Baete said: “Venture capital promotes the entrepreneurship needed to shape the structural transformation of our economy. Investing in young companies can help strengthen Germany's competitiveness through innovative and climate-friendly technologies and consistent digitalisation. Allianz Group is already an active investor in the financing of growth and innovation and we encourage others to follow our example.”

Allianz’s participation in the Win Program is an investment in the bold possibilities of Germany’s start-up economy and a measure of confidence in the German people to build a bright future.

The Allianz Group is one of the world’s leading insurers and asset managers, active in almost 70 countries and serving around 97 million private and corporate customers*. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz is one of the world’s largest investors, managing around 764 billion euros** on behalf of its insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage about 2.0 trillion euros** of third-party assets. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we are among the leaders in the insurance industry in the Dow Jones Sustainability Index. In 2025, over 156,000 employees achieved total business volume of 186.9 billion euros and an operating profit of 17.4 billion euros for the Group.

* Customer count reflects Allianz customers in consolidated entities that are part of the customer reporting scope only.

** As of December 31, 2025.

As with all content published on this site, these statements are subject to our cautionary note regarding forward-looking statements:

How AI could change insurance

Will AI be an evolution or a revolution in the insurance space? In this article, part of the Global Risk Dialogue 02/2023 from Allianz Commercial, we discuss its likely impacts on the industry and hear from Allianz risk and technology experts about the company’s own plans to explore its potential responsibly and creatively.

Allianz is the top global insurance brand in 2023, topping $20 billion in brand value for the first time

For the fifth year in a row, Allianz has been named the world’s number one insurance brand in Interbrand’s 2023 Best Global Brands ranking. For the first time ever, Allianz topped the 20-billion-dollar threshold in brand value: With double-digit growth of 11.5%, Allianz’s brand value increased to USD 20.85 billion, an increase of USD 2.15 billion year on year.

Visions of tomorrow’s Europe – fair, secure and sustainable

Europe’s young adults face a daunting future, have a firm understanding of the world they want to live in, but fear strong forces are working against them. Their challenge is to step up and become the movers of tomorrow. Society’s responsibility is to support them, a new Allianz Foundation study reveals.